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Email marketing is dead, long live email marketing...

Once upon a time, in the days of Kings and Queens...

... oops, they still have monarchy in the UK, anyhoo,

When the King died, his successor was immediately appointed and proclaimed.

"The King is dead; Long life the King!" was uttered.

Nature came along and said 'Out with the old, in with the new'.  

Sometimes the new King was better, sometimes he was worse and most times -- there was no real difference.

The rich stayed rich, the poor stay poor and your future remained YOUR responsibility.

Makes me think of 2007 - was the year email marketing 'died'.  

Around then that Spam Assassin came into play and all of a sudden open rates plummeted.

Email marketing (as folk knew) died a death.  

But like the monarchy, it was more like 'Email marketing is dead, long live email marketing' because change is inevitable.

The folk who failed to ride the winds of change died out and went the way of the dodo.  Those who embraced and took on the new challenge became the pack-leaders in a new age.

For people like me, who started post-2007, I know no difference.  All I know is email is and will continue to be a force for many years to come.

If you don't believe me ask yourself about the last sales letter you read, the last product you bought and the next one you'd like to buy...

... because for me, it was all through EMAIL.

Email marketing is dead, long live email marketing!

[insert name]

P.S.  It's pretty tough keeping up with change and knowing when to zig, how to zag and what's working now.  It's why I strongly recommend you check out this to keep ahead of the game...

[insert affiliate link]